BRISBANE BASED. AUSTRALIA WIDE.

Get found.
Win more work.

Websites, marketing and follow-up built around your business.

(01) Why Sun State

Customers check your website, reviews and social media before they call. We help you make the right impression.

  • Brisbane based
  • Australia wide
  • Strategy + execution

1,200 parts working together

3

connected foundations

Search1 be found when demand exists
Trust2 show why your business deserves attention
Systems3 follow up while the opportunity is warm

(01) Why Sun State

Customers check your website, reviews and social media before they call. We help you make the right impression.

  • Brisbane based
  • Australia wide
  • Strategy + execution

900 parts working together

3

connected foundations

Search1 be found when demand exists
Trust2 show why your business deserves attention
Systems3 follow up while the opportunity is warm

(01) Why Sun State

Customers check your website, reviews and social media before they call. We help you make the right impression.

  • Brisbane based
  • Australia wide
  • Strategy + execution

600 parts working together

3

connected foundations

Search1 be found when demand exists
Trust2 show why your business deserves attention
Systems3 follow up while the opportunity is warm

(02) Services

Choose the support your business needs.

Explore all services

Scroll down to explore our services

01

Website design

Desktop + mobile
QBM Projects website on a desktop screen
QBM Projects responsive website on a mobile phone
QBM ProjectsWebsite + local marketing
HL Plumbing website on a desktop screen
HL Plumbing responsive website on a mobile phone
HL PlumbingWebsite strategy
Ray White Aspley website on a desktop screen
Ray White Aspley responsive website on a mobile phone
Ray White AspleyGoogle Ads
Gold Star Bathrooms website on a desktop screen
Gold Star Bathrooms responsive website on a mobile phone
Gold Star BathroomsGoogle Ads + SEO
Pets Forever Cremations website on a desktop screen
Pets Forever Cremations responsive website on a mobile phone
Pets Forever CremationsWebsite + connected systems
Casey Constructions website on a desktop screen
Casey Constructions responsive website on a mobile phone
Casey ConstructionsDigital marketing
Quantum Buyers Agents website on a desktop screen
Quantum Buyers Agents responsive website on a mobile phone
Quantum Buyers AgentsDigital marketing
Australian Koala Foundation website on a desktop screen
Australian Koala Foundation responsive website on a mobile phone
Australian Koala FoundationPrevious platform migration · current site preview
OMR Property website on a desktop screen
OMR Property responsive website on a mobile phone
OMR PropertyDigital marketing

Websites that show the quality of your work and make it easy to enquire.

A website that looks the part and makes the next enquiry easy.

What it can include

  • Service and landing page architecture
  • Mobile-first UX and accessibility
  • Conversion-focused copy and page messaging
  • Forms, CRM and tracking foundations
  • Custom, mobile-friendly design
  • Built around your customer journey
Designed around enquiriesBuilt aroundTailored scopeExplore service
02

Search engine optimisation

SEO that helps customers find your services on Google.

Help the right customers find you when they search for what you do.

What it can include

  • Search-intent and keyword mapping
  • On-page structure and technical cleanup
  • Service content and article planning
  • Search Console and enquiry reporting
  • Technical SEO and useful content
  • Search visibility tied to enquiries
Search visibility built over timeBuilt aroundTailored scopeExplore service
03

Google Ads management

Two people reviewing a floor plan in an unfinished room
Their next project starts with a search.
bathroom renovations near me
Request a renovation quote
Illustrative customer journey · licensed stock photography.

Google Ads that reach people searching for your services, with enquiry tracking built in.

Show up when customers need you. See which ads bring the enquiries.

What it can include

  • Campaign structure and keyword strategy
  • Ad copy and landing-page alignment
  • Conversion tracking and QA
  • Lead-quality and budget optimisation
  • Search ads and landing pages
  • Click-to-enquiry tracking
See the click. Track the enquiry.Built aroundTailored scopeExplore service
04

Social media marketing

Woman looking at a phone while her hair is styled
Be there when inspiration strikes.
A style worth saving.
Explore the salon
Illustrative customer journey · licensed stock photography.

Social media that shows your work, introduces your people and keeps your business visible.

Show your work, introduce your people and give customers a reason to choose you.

What it can include

  • Channel and audience planning
  • Content themes and publishing cadence
  • Creative direction for posts and reels
  • Organic and paid campaign coordination
  • Content planned for your business
  • Posts, reels and campaign creative
Attention that supports trustBuilt aroundTailored scopeExplore service
05

Marketing automation

Woman using a phone while seated in a salon chair
A timely reminder. Less chasing.
Your appointment is tomorrow.
Message received
Illustrative customer journey · licensed stock photography.

Automatic replies, reminders and follow-up that keep enquiries moving when your team is busy.

Keep enquiries moving while you and your team get on with the work.

What it can include

  • Workflow and trigger mapping
  • Lead routing and internal notifications
  • Follow-up and reminder sequences
  • CRM and form integrations with testing
  • Timely replies and reminders
  • Connected forms, CRM and follow-up
Follow-up built into the systemBuilt aroundTailored scopeExplore service
06

Local SEO

Local SEO that helps nearby customers find your business and get in touch.

Make it easier for nearby customers to find your business and get in touch.

What it can include

  • Google Business Profile optimisation
  • Location and service-area content
  • Listings consistency and citation hygiene
  • Review and local authority opportunities
  • Google Business Profile and local SEO
  • Service-area content and local signals
Built aroundTailored scopeExplore service
07

Meta advertising and retargeting

Two people talking beside a laptop, with one holding a phone
Turn an idea into a conversation.
Thinking about a new kitchen?
See the possibilities
Illustrative customer journey · licensed stock photography.

Facebook and Instagram ads that put your business in front of the right people.

Reach the right people on Facebook and Instagram, then keep the conversation going.

What it can include

  • Audience and offer strategy
  • Campaign setup and creative testing
  • Lead-form and landing-flow alignment
  • Retargeting and performance optimisation
  • Creative and audience testing
  • Retargeting and enquiry tracking
Built aroundTailored scopeExplore service
08

Content creation

Woman with earphones using a phone beside an indoor climbing wall
Useful content. In the right moment.
How to choose your next class
Read the guide
Illustrative customer journey · licensed stock photography.

Website copy, articles and campaign content that explain what you do and why customers should choose you.

Turn your expertise into useful content that helps customers choose with confidence.

What it can include

  • Service-page and website copy
  • SEO topic planning and articles
  • Campaign and social content assets
  • Editorial QA and internal linking
  • Website copy, blogs and social content
  • Clear messages with a purpose
Useful content with a commercial purposeBuilt aroundTailored scopeExplore service
09

CRM + Full System Automation

Two people using a laptop with paperwork on the table
Keep the conversation moving.
Your enquiry is with the team.
Next step recorded
Illustrative customer journey · licensed stock photography.

A CRM that keeps your contacts, enquiries, appointments and follow-up in one place.

One place for your enquiries, conversations, bookings and next steps.

What it can include

  • Pipeline and lifecycle design
  • Forms, calendars and lead routing
  • AI-assisted enquiry capture and workflows
  • Handover documentation and team enablement
  • Customer inbox and clear pipelines
  • AI-assisted capture and follow-up
Built aroundTailored scopeExplore service
10

Analytics and conversion tracking

Two people reviewing papers beside a laptop
Connect the activity to the outcome.
What brought the enquiry?
Review the customer journey
Illustrative customer journey · licensed stock photography.

Conversion tracking that shows which marketing brings enquiries and sales.

Connect the signals so you know where enquiries come from and what happens next.

What it can include

  • Google Tag Manager, GA4 and ad conversion events
  • Meta tracking and Search Console reporting
  • Forms, bookings and CRM source attribution
  • Custom web apps, dashboards and AI integrations
  • Tag Manager, GA4 and ad tracking
  • CRM data, custom apps and AI insights
Built aroundTailored scopeExplore service

(02) Services

Choose the support your business needs.

Explore all services

Scroll down to explore our services

01

Website design

Desktop + mobile
QBM Projects website on a desktop screen
QBM Projects responsive website on a mobile phone
QBM ProjectsWebsite + local marketing
HL Plumbing website on a desktop screen
HL Plumbing responsive website on a mobile phone
HL PlumbingWebsite strategy
Ray White Aspley website on a desktop screen
Ray White Aspley responsive website on a mobile phone
Ray White AspleyGoogle Ads
Gold Star Bathrooms website on a desktop screen
Gold Star Bathrooms responsive website on a mobile phone
Gold Star BathroomsGoogle Ads + SEO
Pets Forever Cremations website on a desktop screen
Pets Forever Cremations responsive website on a mobile phone
Pets Forever CremationsWebsite + connected systems
Casey Constructions website on a desktop screen
Casey Constructions responsive website on a mobile phone
Casey ConstructionsDigital marketing
Quantum Buyers Agents website on a desktop screen
Quantum Buyers Agents responsive website on a mobile phone
Quantum Buyers AgentsDigital marketing
Australian Koala Foundation website on a desktop screen
Australian Koala Foundation responsive website on a mobile phone
Australian Koala FoundationPrevious platform migration · current site preview
OMR Property website on a desktop screen
OMR Property responsive website on a mobile phone
OMR PropertyDigital marketing

Websites that show the quality of your work and make it easy to enquire.

A website that looks the part and makes the next enquiry easy.

What it can include

  • Service and landing page architecture
  • Mobile-first UX and accessibility
  • Conversion-focused copy and page messaging
  • Forms, CRM and tracking foundations
  • Custom, mobile-friendly design
  • Built around your customer journey
Designed around enquiriesBuilt aroundTailored scopeExplore service
02

Search engine optimisation

SEO that helps customers find your services on Google.

Help the right customers find you when they search for what you do.

What it can include

  • Search-intent and keyword mapping
  • On-page structure and technical cleanup
  • Service content and article planning
  • Search Console and enquiry reporting
  • Technical SEO and useful content
  • Search visibility tied to enquiries
Search visibility built over timeBuilt aroundTailored scopeExplore service
03

Google Ads management

Two people reviewing a floor plan in an unfinished room
Their next project starts with a search.
bathroom renovations near me
Request a renovation quote
Illustrative customer journey · licensed stock photography.

Google Ads that reach people searching for your services, with enquiry tracking built in.

Show up when customers need you. See which ads bring the enquiries.

What it can include

  • Campaign structure and keyword strategy
  • Ad copy and landing-page alignment
  • Conversion tracking and QA
  • Lead-quality and budget optimisation
  • Search ads and landing pages
  • Click-to-enquiry tracking
See the click. Track the enquiry.Built aroundTailored scopeExplore service
04

Social media marketing

Woman looking at a phone while her hair is styled
Be there when inspiration strikes.
A style worth saving.
Explore the salon
Illustrative customer journey · licensed stock photography.

Social media that shows your work, introduces your people and keeps your business visible.

Show your work, introduce your people and give customers a reason to choose you.

What it can include

  • Channel and audience planning
  • Content themes and publishing cadence
  • Creative direction for posts and reels
  • Organic and paid campaign coordination
  • Content planned for your business
  • Posts, reels and campaign creative
Attention that supports trustBuilt aroundTailored scopeExplore service
05

Marketing automation

Woman using a phone while seated in a salon chair
A timely reminder. Less chasing.
Your appointment is tomorrow.
Message received
Illustrative customer journey · licensed stock photography.

Automatic replies, reminders and follow-up that keep enquiries moving when your team is busy.

Keep enquiries moving while you and your team get on with the work.

What it can include

  • Workflow and trigger mapping
  • Lead routing and internal notifications
  • Follow-up and reminder sequences
  • CRM and form integrations with testing
  • Timely replies and reminders
  • Connected forms, CRM and follow-up
Follow-up built into the systemBuilt aroundTailored scopeExplore service
06

Local SEO

Local SEO that helps nearby customers find your business and get in touch.

Make it easier for nearby customers to find your business and get in touch.

What it can include

  • Google Business Profile optimisation
  • Location and service-area content
  • Listings consistency and citation hygiene
  • Review and local authority opportunities
  • Google Business Profile and local SEO
  • Service-area content and local signals
Built aroundTailored scopeExplore service
07

Meta advertising and retargeting

Two people talking beside a laptop, with one holding a phone
Turn an idea into a conversation.
Thinking about a new kitchen?
See the possibilities
Illustrative customer journey · licensed stock photography.

Facebook and Instagram ads that put your business in front of the right people.

Reach the right people on Facebook and Instagram, then keep the conversation going.

What it can include

  • Audience and offer strategy
  • Campaign setup and creative testing
  • Lead-form and landing-flow alignment
  • Retargeting and performance optimisation
  • Creative and audience testing
  • Retargeting and enquiry tracking
Built aroundTailored scopeExplore service
08

Content creation

Woman with earphones using a phone beside an indoor climbing wall
Useful content. In the right moment.
How to choose your next class
Read the guide
Illustrative customer journey · licensed stock photography.

Website copy, articles and campaign content that explain what you do and why customers should choose you.

Turn your expertise into useful content that helps customers choose with confidence.

What it can include

  • Service-page and website copy
  • SEO topic planning and articles
  • Campaign and social content assets
  • Editorial QA and internal linking
  • Website copy, blogs and social content
  • Clear messages with a purpose
Useful content with a commercial purposeBuilt aroundTailored scopeExplore service
09

CRM + Full System Automation

Two people using a laptop with paperwork on the table
Keep the conversation moving.
Your enquiry is with the team.
Next step recorded
Illustrative customer journey · licensed stock photography.

A CRM that keeps your contacts, enquiries, appointments and follow-up in one place.

One place for your enquiries, conversations, bookings and next steps.

What it can include

  • Pipeline and lifecycle design
  • Forms, calendars and lead routing
  • AI-assisted enquiry capture and workflows
  • Handover documentation and team enablement
  • Customer inbox and clear pipelines
  • AI-assisted capture and follow-up
Built aroundTailored scopeExplore service
10

Analytics and conversion tracking

Two people reviewing papers beside a laptop
Connect the activity to the outcome.
What brought the enquiry?
Review the customer journey
Illustrative customer journey · licensed stock photography.

Conversion tracking that shows which marketing brings enquiries and sales.

Connect the signals so you know where enquiries come from and what happens next.

What it can include

  • Google Tag Manager, GA4 and ad conversion events
  • Meta tracking and Search Console reporting
  • Forms, bookings and CRM source attribution
  • Custom web apps, dashboards and AI integrations
  • Tag Manager, GA4 and ad tracking
  • CRM data, custom apps and AI insights
Built aroundTailored scopeExplore service

(03) Client work

Websites and campaigns for Australian businesses.

Explore our work
Desktop + mobile
QBM Projects website on a desktop screen
QBM Projects responsive website on a mobile phone
QBM ProjectsWebsite + local marketing
HL Plumbing website on a desktop screen
HL Plumbing responsive website on a mobile phone
HL PlumbingWebsite strategy
Ray White Aspley website on a desktop screen
Ray White Aspley responsive website on a mobile phone
Ray White AspleyGoogle Ads
Gold Star Bathrooms website on a desktop screen
Gold Star Bathrooms responsive website on a mobile phone
Gold Star BathroomsGoogle Ads + SEO
Pets Forever Cremations website on a desktop screen
Pets Forever Cremations responsive website on a mobile phone
Pets Forever CremationsWebsite + connected systems
Casey Constructions website on a desktop screen
Casey Constructions responsive website on a mobile phone
Casey ConstructionsDigital marketing
Quantum Buyers Agents website on a desktop screen
Quantum Buyers Agents responsive website on a mobile phone
Quantum Buyers AgentsDigital marketing
Australian Koala Foundation website on a desktop screen
Australian Koala Foundation responsive website on a mobile phone
Australian Koala FoundationPrevious platform migration · current site preview
OMR Property website on a desktop screen
OMR Property responsive website on a mobile phone
OMR PropertyDigital marketing

(03) Client work

Websites and campaigns for Australian businesses.

Explore our work
Desktop + mobile
QBM Projects website on a desktop screen
QBM Projects responsive website on a mobile phone
QBM ProjectsWebsite + local marketing
HL Plumbing website on a desktop screen
HL Plumbing responsive website on a mobile phone
HL PlumbingWebsite strategy
Ray White Aspley website on a desktop screen
Ray White Aspley responsive website on a mobile phone
Ray White AspleyGoogle Ads
Gold Star Bathrooms website on a desktop screen
Gold Star Bathrooms responsive website on a mobile phone
Gold Star BathroomsGoogle Ads + SEO
Pets Forever Cremations website on a desktop screen
Pets Forever Cremations responsive website on a mobile phone
Pets Forever CremationsWebsite + connected systems
Casey Constructions website on a desktop screen
Casey Constructions responsive website on a mobile phone
Casey ConstructionsDigital marketing
Quantum Buyers Agents website on a desktop screen
Quantum Buyers Agents responsive website on a mobile phone
Quantum Buyers AgentsDigital marketing
Australian Koala Foundation website on a desktop screen
Australian Koala Foundation responsive website on a mobile phone
Australian Koala FoundationPrevious platform migration · current site preview
OMR Property website on a desktop screen
OMR Property responsive website on a mobile phone
OMR PropertyDigital marketing

Connected growth

Make it easier for people to find you, contact you and get a reply.

  1. 01

    Understand

    Learn the business, customers and priorities.

  2. 02

    Plan

    Agree the work, responsibilities and useful measures.

  3. 03

    Build

    Connect the website, campaigns and follow-up.

  4. 04

    Review

    Use the evidence to decide what comes next.

01Visibility100
75% become trust
02Trust75
67% become enquiries
03Enquiries50
50% become customers
04Customers25
1 in 4 people reached

Illustrative journey, not client performance data.

Connected growth

Make it easier for people to find you, contact you and get a reply.

  1. 01Visibility100

    75% become trust

    Understand

    Learn the business, customers and priorities.

  2. 02Trust75

    67% become enquiries

    Plan

    Agree the work, responsibilities and useful measures.

  3. 03Enquiries50

    50% become customers

    Build

    Connect the website, campaigns and follow-up.

  4. 04Customers25

    1 in 4 people reached

    Review

    Use the evidence to decide what comes next.

Illustrative journey, not client performance data.

Connected growth

Make it easier for people to find you, contact you and get a reply.

  1. 01Visibility100

    75% become trust

    Understand

    Learn the business, customers and priorities.

  2. 02Trust75

    67% become enquiries

    Plan

    Agree the work, responsibilities and useful measures.

  3. 03Enquiries50

    50% become customers

    Build

    Connect the website, campaigns and follow-up.

  4. 04Customers25

    1 in 4 people reached

    Review

    Use the evidence to decide what comes next.

Illustrative journey, not client performance data.

Straightforward pricing

One-off projects or ongoing help, with costs agreed upfront.

Two people looking at a house design on a laptop
One clear project
01 / PROJECTOne-off project

Done for you

A website, campaign or system built and handed over to your team.

  • Scope and deliverables agreed upfront
  • Build, setup and testing
  • Handover and agreed training
Get a project quote
Two people reviewing papers beside a laptop
An ongoing partnership
02 / PARTNERSHIPMonth-to-month support

Done with you

Work with us each month on the marketing your business needs.

Our preferred way to work

  • Support matched to your priorities
  • Monthly fee based on involvement
  • Clear responsibilities and deliverables
Discuss ongoing support

Your quote sets out the work, costs and responsibilities.

Not sure? Talk to us

Straightforward pricing

One-off projects or ongoing help, with costs agreed upfront.

Two people looking at a house design on a laptop
One clear project
01 / PROJECTOne-off project

Done for you

A website, campaign or system built and handed over to your team.

  • Scope and deliverables agreed upfront
  • Build, setup and testing
  • Handover and agreed training
Get a project quote
Two people reviewing papers beside a laptop
An ongoing partnership
02 / PARTNERSHIPMonth-to-month support

Done with you

Work with us each month on the marketing your business needs.

Our preferred way to work

  • Support matched to your priorities
  • Monthly fee based on involvement
  • Clear responsibilities and deliverables
Discuss ongoing support

Your quote sets out the work, costs and responsibilities.

Not sure? Talk to us

Straightforward pricing

One-off projects or ongoing help, with costs agreed upfront.

Two people looking at a house design on a laptop
One clear project
01 / PROJECTOne-off project

Done for you

A website, campaign or system built and handed over to your team.

  • Scope and deliverables agreed upfront
  • Build, setup and testing
  • Handover and agreed training
Get a project quote
Two people reviewing papers beside a laptop
An ongoing partnership
02 / PARTNERSHIPMonth-to-month support

Done with you

Work with us each month on the marketing your business needs.

Our preferred way to work

  • Support matched to your priorities
  • Monthly fee based on involvement
  • Clear responsibilities and deliverables
Discuss ongoing support

Your quote sets out the work, costs and responsibilities.

Not sure? Talk to us

(09) Frequently asked questions

Want a clearer direction?

Talk it through with Josh.

We’ll discuss what you are trying to achieve, where the current process is losing momentum and which improvements should come first.

Book a strategy call

Or email josh@sunstatedigital.com.au

Brisbane based · Australia wide

We provide digital strategy, website design and development, SEO, local search, Google Ads, Meta Ads, content, social media, analytics, CRM setup and marketing automation. Services can be delivered individually or combined into a connected growth system.

(09) Frequently asked questions

Want a clearer direction?

Talk it through with Josh.

We’ll discuss what you are trying to achieve, where the current process is losing momentum and which improvements should come first.

Book a strategy call

Or email josh@sunstatedigital.com.au

Brisbane based · Australia wide

We provide digital strategy, website design and development, SEO, local search, Google Ads, Meta Ads, content, social media, analytics, CRM setup and marketing automation. Services can be delivered individually or combined into a connected growth system.

(09) Frequently asked questions

Want a clearer direction?

Talk it through with Josh.

We’ll discuss what you are trying to achieve, where the current process is losing momentum and which improvements should come first.

Book a strategy call

Or email josh@sunstatedigital.com.au

Brisbane based · Australia wide

We provide digital strategy, website design and development, SEO, local search, Google Ads, Meta Ads, content, social media, analytics, CRM setup and marketing automation. Services can be delivered individually or combined into a connected growth system.

Your next move

Tell Josh what you want to improve.

Your next move

Tell Josh what you want to improve.

Your next move

Tell Josh what you want to improve.

SUN STATE footer

GoogleGoogle Ads Partner
MetaBusiness Partner
Google AnalyticsCertified